You Decide On Your Speed. Physics Decides Whether You Live Or Die! – Striking Australian road safety campaign targets motorcycle safety and speed

April 27, 2012 at 6:01 pm

(Source: Victoria TAC)

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This stunning video from Victoria, Australia  arrives just in time as the weather around the US starts to warm up and the motorcyclists are polishing up the iron ponies for some good times on the road. The Transport Accident Commission (TAC)’s public education campaign targets two of Victoria’s biggest issues in road safety — motorcycle safety and speed.  The description of the video as shown on YouTube: The campaign, titled “Reconstruction”, features a slow motion replay of a crash involving a motorcyclist and a car. The ad graphically depicts the rider suffering a broken neck as a result of his speeding prior to the collision.

The video get’s the message across in an very effective way.  If you haven’t yet, you may want to check out the other campaign videos made by the TAC on their awesome YouTube Channel (~19 million views and 4600 subscribers. Whew!!!).  Brilliant use of public $$ to educate the public! Hope the US Department of Transportation puts out a similar campaign to educate the American motorcyclists. and prevent thousands of fatal accidents involving motorcyclists (statistics: 3615 people died in 2010 from motorcycle accidents on U.S. roads) .