“She wears her nursing bra like a bullet-proof vest and swapped her sexy handbag for a snot-stained sack”- British Mom Spits the Rhymes for Fiat 500L
Blame it on Toyota for starting the fad of mommys and daddys rapping to sell an automotive (remember, Swagger Wagon?). Now, Fiat has taken it to the next level and added a bit of British Swag to make it sexy. Yeah! What is there to not love a Fiat driving, British mother of rap who brags about wearing her nursing bra like a bullet-proof vest and swapping her sexy handbag for a snot-stained sack. Oh, and she proudly declares that her crew also includes her bitches (two cute little dogs) and her hose (of the garden variety). Refreshing, right? Fiat is awesomely rolling in the deep lately with creative advertising. It all started with its commercial for the 2012 Super Bowl titled Seduction and it has progressively gotten better from there. Can’t wait to see the next evolution of this creative binge. Check it out!