I’m a big fan of transportation agencies using social media to reach their customers & stakeholders. But often you will find many of these agencies send out tweets and Facebook posts that are plain boring and borderline irritating. Fortunately, some agencies do understand the importance of adding humor and fun to keep their messages appealing yet entertaining without looking too mundane. Among a handful of agencies that do this so well is @DDOTDC (aka DC Department of Transportation). They always know how to mix up the seriousness of a bland transportation message with a little bit of humor to make it easy for the end-user to consume, esp. at the end of a long day. The communications team at @DDOTDC has done a commendable job on many occasions and today is not an exception.
Like every time it happens, today DC metropolitan area got into panic-mode when snow flurries started hitting the ground. As folks left offices/workplaces early, the vehicle traffic started building up on the streets. So, to lighten up the mood and poke a bit of fun of the traditional behavior of DC metro residents, the @DDOTDC team pushed out a series of fun tweets titled Top 5 signs it’s snowing in DC”:
And you see my point? How refreshing is it to see a public agency do something like this instead of just sending out plain boring traffic congestion updates during an already crazy time on the streets? If you happen to serve as a communications in-charge at any transportation agency, you will be thrilled to see such great levels of audience engagement from the community for each one of these messages (i.e., retweets, Favs, etc). So, if you get a chance, say “Thank You” to the @DDOTDC team for their fun yet sincere community service and all the hard work they put in to keeps us safe on the roads.