- Tech startup NeXt built a product called HeadsUP!, a visual display that projects often-used cellphone features, such as texting, voice calls, and email, onto the windshield of a car. This allows users to engage with their smartphones without needing to look down, or fumbling with them while driving.
- HeadsUP! enables voice dictation and touch-free swiping to let users interact with the screen.
- NeXt is seeking a patent for the technology, and is asking donors on Indiegogo to pay $299 for the earliest version of its HeadsUP! device.
Of course, the biggest question is how much of this new tech will add to driver distraction, a hot topic that often pits tech/gadget makers against the regulators and policy-makers who fret about road safety.