Selling public transportation to the American audience – An American version of this should have aired durng Superbowl

February 4, 2015 at 1:33 pm

Who knew the bike loving Danes are bent on promoting public transportation? This funny commercial from Danish public transit company Midttrafik shows what we haven’t done in the United States – showing our car-crazy nation that riding public transportation is cool and a “better choice” than driving a car.  Maybe airing such a funny promotional material for transit during Superbowl can end up being a national embarrassment, given the poor state of our public transportation infrastructure/service delivery across the land.

And here is the original commercial (from 2012):