Air New Zealand = Awesome Sauce! Their new in-flight safety video enlists Hobbits to get your attention

October 31, 2012 at 12:29 pm

It is official.  I declare that Air New Zealand is the most fun airline on this planet.  You ask why?  Check this video below and you will agree with me wholeheartedly.  Always known for pushing the envelope, Air New Zealand packaged an important safety message into a well-made hobbit themed video that is not only fun to watch but also compelling enough to get you to pay attention.  For this brand new Hobbit inspired Safety Video, Air NZ partnered with WETA Workshop and it features cameo appearances including Sir Peter Jackson. What’s better?  Visit http://www.airnzcode.com/hobbitmovie to Find and Unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012

I’ve not had a chance to fly #airnzhobbit but one of these days I’ll definitely do so to experience the fun. Oh, why can’t the other airlines take a leaf (or two) from #airnz and do such creative infusion into their drab and stale “professional looking” safety briefings. “If you need little more inflation, blow into your mouth piece..” LOL.

[yframe url=’http://www.youtube.com/watch?v=cBlRbrB_Gnc&hd=1′]

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Air New Zealand has nothing to hide, literally – Carrier unveils a rocking cool video campaign!

July 1, 2009 at 5:11 pm

(Source: New York Times & Air New Zealand)

Image Courtesy: Air New Zealand Website

Let us admit. Most of us don’t listen to those mundane sfaety instructions videos shown to us in the airplanes.  A lot of us simply ignore it knowing that it is same damn thing that we have heard umpteen times. Borrrrringgg!!  Not anymore.  Virgin America attempted to change this with its wonderfully creative pre-flight safety video shown before on their Airbus A320 airliners.

Now, Air New Zealand, already known for its innvoative marketing ideas has  done one better than Virgin America  with a safety video featuring its employees who are nude except for body paint and strategically placed seat belts.

Passengers on the video’s maiden flight Monday — the 7 a.m. from Auckland to Wellington, on New Zealand’s North Island — may have never paid more rapt attention to the line “undo the seat belt by lifting the metal flap.”

The video (shown below) — and a related ad campaign — are rare moments of levity in an industry that has been savaged by drastic drop-offs in passenger travel and air freight. Airlines around the world, including Air New Zealand, have had to cut flights, employees and investment plans.

The video and commercial are not as revealing as some might think (or perhaps hope, given the toned bodies of the employees). The realistic body paint makes it look as if the employees — flight attendants, baggage handlers and a pilot — are wearing uniforms. The one perThe video and commercial are not as revealing as some might think (or perhaps hope, given the toned bodies of the employees). The realistic body paint makes it look as if the employees — flight attendants, baggage handlers and a pilot — are wearing uniforms. The one person not shown doing his actual job is the company’s buff chief executive, Rob Fyfe, who plays a baggage handler.

The point of the three-and-a-half-minute safety video and the 45-second commercial that started running last month is that unlike other airlines, which increasingly add hidden charges to fares in an effort to increase falling revenue, Air New Zealand has nothing to hide.

“Which is why the price you pay includes everything — up front,” reads the ad’s tag line.

Click here to read the entire article.

TransportGooru Musing: I’d love to fly Air New Zealand and write a column about how their service matches against these sweet ad campaigns.  Also,  I am falling hard for Air New Zealand’s pleasant ambassadors  (read as hostesses, oohh lala)  with their accented “Kyora” (for those who don’t know what that means, it is the traditional Maori greeting).  Someone, please, tell Air New Zealand to give me a free ticket!  Mr. Rob Fyfe, are you listening??

Love is in the air, literally! – Air New Zealand launches matchmaking flights

May 18, 2009 at 10:28 pm

(Source: Wired & The New Zealand Herald)

Love is in the air — Air New Zealand, that is. The Kiwi carrier has launched Matchmaking Flight to bring lonely travelers together. After all, what better way to get to know The One than sharing a 13-hour flight on your first date?

If you aren’t up for a blind date, you can try meeting that special someone on the airline’s Matchmaking Flight website, a social networking where passenger can meet and interact in the safety of cyberspace before meeting at the terminal. That could keep you from getting matched with that sketchy guy in Seat 35B who keeps mentioning the mile-high club.

In a new venture, coined “love at first flight”, the airline says it is aiming to help single Americans find New Zealand dates with a themed flight headed for a dual hemisphere singles party.

It’s almost a given that the first flight will depart from Los Angeles International Airport on Oct. 13. The journey of love, which is an enticing overnight flight, begins with a pre-flight party at the Air New Zealand Lounge. What happens next is up to you. Upon landing, passengers will dance away their jet lag at the Grand Matchmaking Ball at Auckland’s SkyCity Grand hotel. The whole package starts at $780 per person.

Register on the website and you can look for love in categories that include American boyfriend, Canadian girlfriend, Kiwi friend, and, our favorite, “business contact. The airline says 75 people have signed up. They’re about evenly split between North Americans and Kiwis. Men and women are also equally represented. Air New Zealand hopes passengers will be in a romantic mood just thinking about their destination.