April 27, 2012 at 6:01 pm
(Source: Victoria TAC)
[yframe url=’http://www.youtube.com/watch?v=HT666XwJR2s’]
This stunning video from Victoria, Australia arrives just in time as the weather around the US starts to warm up and the motorcyclists are polishing up the iron ponies for some good times on the road. The Transport Accident Commission (TAC)’s public education campaign targets two of Victoria’s biggest issues in road safety — motorcycle safety and speed. The description of the video as shown on YouTube: The campaign, titled “Reconstruction”, features a slow motion replay of a crash involving a motorcyclist and a car. The ad graphically depicts the rider suffering a broken neck as a result of his speeding prior to the collision.
The video get’s the message across in an very effective way. If you haven’t yet, you may want to check out the other campaign videos made by the TAC on their awesome YouTube Channel (~19 million views and 4600 subscribers. Whew!!!). Brilliant use of public $$ to educate the public! Hope the US Department of Transportation puts out a similar campaign to educate the American motorcyclists. and prevent thousands of fatal accidents involving motorcyclists (statistics: 3615 people died in 2010 from motorcycle accidents on U.S. roads) .
September 27, 2010 at 7:10 pm
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Motorcycle accident–related fatalities account for 1 in every 8 deaths on the road. And a new study suggests that blacks are at higher risk than whites: for every two white motorcyclists who die in accidents, three of their African-American counterparts do not survive.
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Johns Hopkins researchers analyzed 68,840 motorcycle accidents recorded by the National Trauma Data Bank between 2002 and 2006. The data show that black riders were 50% more likely to die than white riders, despite the fact that African Americans were more likely to be wearing helmets at the time of the crash. The disparity held up even after controlling for the severity of the accident, the biker’s gender and insurance status. White bikers not wearing helmets were still less likely to die in a crash than black bikers wearing helmets; the highest risk group were blacks riding without protective head gear. (More on Time.com: How Kids Get Clobbered by Racial Discrimination)
Read more at healthland.time.com |
