Source: Imgur

A bit of background: This image is part of a safety campaign by Canadian provincial agency Societe de l’assurance automobile (SAAQ) urging people to wear seat belts in the car. SAAQ (whose translation in English roughly equates to Quebec Automobile Insurance Corporation) developed a set of  posters,including the one below, for displaying in bars and restaurants from August 27 to September 23, 2012..

Very clever driving safety ad.. Source: Imgur via Reddit

Click here to see the other posters in this campaign.

Via Reddit

I cannot imagine a US citizen/resident uttering these words to a cop in uniform on his/her beat: “…why are you not wearing a seat belt? remove the mobile phone, you are on duty & in the official car, stop breaking the rules…” That’s exactly what is being told to a couple of cops in Russia and they comply, POLITELY!

(Source: cnet)

Looks like Toyota is at it again, upping the ante for other players in the automobile market to match the stellar reputation it has built over the years as an advanced engineering shop that leaves no stone unturned to enhance the safety of the riders in the Lexus vehicles.  This above featured new, inflatable Takata “Airbelt,” or SRS Seat Belt Airbag, is built into the webbing of the seat belt of the Lexus LFA, the latest out of Toyota’s Lexus stable, expected to hit the market soon. It’s designed to protect drivers and front-seat passengers in front- or side-impact collisions. So, how does it work? Well, it works as shown nicely in the above graphic and here is some additional text from Cnet.com to aid in your understanding:

“The belt expands directly to spread the shock-load over a wider area of the occupant’s chest during front impact. And in a side impact, the belt inflates between the shoulder and head to reduce lateral head movement and provide protection from impact with the side window or colliding object, the company said in a press release.”

Click here to read more.

Related articles

• Safety: 2011 Lexus LFA first car with SRS Seat Belt Airbag (inautonews.com)
• Takata melds air bag with seat belt (search.japantimes.co.jp)
• Lexus LFA is it really worth $375,000? (ridelust.com)