(Source: NAVTEQ via Autoblog)

According to a new study, GPS-systems with real-time traffic info can save American drivers four days a year of being stuck in grizzly traffic snarls. As promising as it sounds, this particular study should be viewed with a little bit of skepticism because it was sponsored by navigation systems data-provider NAVTEQ.  Here are some of the study details (as published in the NavTeq press release).

The results are from a three pronged studies conducted in two metropolitan areas of Germany – Dusseldorf and Munich — which evaluated drivers without a navigation system, drivers with a navigation system, and drivers with a navigation system that included real-time traffic. Previous studies in this field focused more on “getting lost” scenarios versus the benefits to drivers of navigation system use during the course of their normal driving habits.

The study revealed that the drivers using traffic enabled navigation devices experienced dramatic time savings, spending 18% less time driving on an average trip versus drivers without navigation. If applied over the course of a year, a driver who does not currently use a navigation device would save themselves 4 days of driving each year if they had a traffic-enabled navigation system. Additionally, the findings show that drivers with real-time traffic experience reductions in distance traveled as well as increase fuel efficiency which would lead to a decrease in CO2 emissions per driver of .79 metric tons, or 21% less than a driver without a navigation system.

These results not only point to the positive impact on German drivers, they can be projected to other countries as well, for example*:

• UK drivers with traffic enabled navigation would save 2.5 days per year and drop their CO2 emissions by 20%
• US drivers with traffic enabled navigation would save 4 days per year and lower their CO2 emissions by 21%

Click here to read the entire press release.

(Source: PR NewsWire)

NAVTEQ, the leading global provider of navigation services, has released some interesting findings after analyzing research data from several proprietary studies.  The findings point to key differences between the male versus female audience for navigation.

The results offer important insights into each group’s interest and interaction with navigation across different types of devices.

1. The female audience is equally aware of and attracted to the use of navigation, but they get their information in advance of a purchase from different sources than men.
2. Women are also having a very different experience after the purchase with their device. A much higher proportion are not taking advantage of advanced features such as POI search and Traffic, and thus not surprisingly, the satisfaction they report with their systems is dramatically lower than men.

Specific highlights from the analysis include:

• Familiarity with navigation among both women and men tops 90%, but unlike their male counterparts who rely more on information from media sources, word of mouth is the main source of awareness for women (41% for women; 26% for men)
• If purchasing a PND, the highest percentage of men buy at consumer electronics stores (34%), while a higher proportion of women buy online (26% of women) or at a grocery (8% of women)
• Women use features such as POI search and Traffic dramatically less than men; 15% of women “never” use POI search (versus 2% of men) and 39% never use Traffic features (versus 10% of men)
• 80% of men state that they are “extremely” or “very” satisfied with their navigation system; only 60% of women make that same statement

The results are based on analysis of six separate proprietary studies conducted by NAVTEQ in 2008. In each case, the sample sizes were substantial enough to allow for an examination of the findings based on gender. This is one of several announcements made by NAVTEQ this year on learning from the company’s proprietary research efforts, following previous reports regarding the positive impact of navigation on fuel efficiency and CO2 emissions as well as consumer learning on the desire for reminders on regular map updates.

Click here to read the entire press release.