(Source: Urban Omnibus, Wired)

Urban Omnibus and The Infrastructurist talk to the founder of Zipcar and GoLoco about everything from mesh networks to taxi stands to why “infrastructure is destiny.”  In this exhaustive interview published on the Urban Omnibus, you can get to read about Robin’s new social networking project that aims to turn your social network into a travel network. The last couple years she’s been working on GoLoco, which aims to do for ride sharing what Zipcar did for car sharing: to make it easy, efficient and commonplace to share car travel, split costs, and reduce emissions. GoLoco members receive alerts when one of their friends or interest groups is going whether they want to.  Here is an interesting excerpt from the interview, that offers a better understanding of how GoLoco works.

So, as you have moved from Zipcar to GoLoco, from car sharing to ride sharing, do you see ride sharing as more of a national set of strategies?
Yes, car sharing only works in dense metropolitan areas or in cases where people don’t need a car to get to work. If you need a car to get to work, you’re going to have to own your own car. The cost of car sharing is too high for a daily commute. But, then again, according to the National Households Consumer Survey, across the nation it costs $24 per day on average that people are spending in America on their car, day in and day out. If I were to tell you that it was going to cost $125 a week to go to work, you would say, no way, I’m not going to do it. But we are doing it – we just don’t realize we’re doing it.

That’s why I did GoLoco – I said, what about all those other people who are feeling similar transportation and mobility pains but they need a car to get to work? Ride sharing is for those people.

Screenshot of GoLoCo portal (Courtesy: Urban Omnibus)

Can you give us ride sharing 101? How can GoLoco change how we get around?

The big idea for ride sharing and for GoLoco is to think of your car, your expenses, your friends, and your trips as part of your own personal public transportation system. Your friends and their cars and their trips are ways that you can get around. It builds on the idea of long tail media and long tail economics. Ride sharing is the long tail of public transportation. There are rides that serve little niches of demand way out there, in places where you’ll never see a bus service, or a public transportation service of any kind, but you would see ride sharing, because of the individuals who do go way out there. Basically, if you look at the long tail, ride sharing can meet the needs of small groups of individuals who need to get from a specific origin to a specific destination at a particular time.

I think when we look back at ourselves sitting alone in our 120 square feet of car, driving down these highways with incredible storage costs and incredible operating costs, I think we will look back at how we travel today and be just astounded: astounded at the cost, astounded at the waste. It’s such a wacky idea that we’d want to be alone in our cars spending huge sums of money and all that parking space, when it was less fun and more expensive and kind of crazy.

This is why I did GoLoco. We know that we can’t build our way out of congestion, so if things are increasingly, year after year, getting more congested, there’s only one solution for that: addressing the cost of driving over peak periods.

At $2 per gallon, people spend 18% of their income on their car, and that’s without paying for congestion pricing or tax increases or any other changes to transportation financing coming down the road. But it’s not in the control of any government to effect what the ultimate price of gas is going to be when we have increasing demand from India and China, and arguably peak oil. We have an increasing world population that will continue to drive cars with gasoline on our roads. Ride sharing is going to be significant while we transform our infrastructure to be less car-dependent. While we have such a high cost of car travel in such a car-dependent country, I don’t see another solution. 86% of trips made are alone in a car. Think about standing in a mall, looking at a parking lot. You know that a large number of people there are going exactly where you’re going in the next five minutes.

Image Courtesy: Wired - iPhone Zipcar App

Click here to read the entire interview.

In other related ZipCar news,  there is a new iPhone App from Zipcar which makes car sharing a breeze.  The pioneering car-share company has developed an iPhone app you can use to choose, reserve and locate a car on the go – a brilliant move, considering one-quarter of the company’s subscribers have an iPhone in their pocket.

The app tells you what cars are available and uses GPS and Google Maps to direct you to it once you’ve made a reservation. Should the car you’re looking for be lost in a sea of cars in a parking lot, the app will help you find it by sounding the car’s horn. That’s also handy for finding your ride if you’ve forgotten where you’ve parked it.  Zipcar is the largest car-sharing service in the world, with locations in 49 U.S. cities in addition to Vancouver, Toronto and London. The company believes the app, which will be available later this summer, will allow it to expand its service and make car-sharing a breeze.

“There are currently 15 million people within a block of a Zipcar service station and about 47 million iPhone customers,” says Luke Schneider, Zipcar’s chief technology officer. “We therefore estimate that our car sharing network could potentially increase to 32 million customers in years to come as a result of our new partnership and expansion into new markets.”

(Source: Wired)

Top photo: Flickr / Phil Hawksworth.

Editor’s note: Robin Chase thinks a lot about transportation and the internet, and how to link them. She connected them when she founded Zipcar, and she wants to do it again by making our electric grid and our cars smarter. Time magazine recently named her one of the 100 most influential people of the year. David Weinberger sat down with Chase to discuss her idea.

Robin Chase considers the future of electricity, the future of cars and the internet three terms in a single equation, even if most of us don’t yet realize they’re on the same chalkboard. Solve the equation correctly, she says, and we create a greener future where innovation thrives. Get it wrong, and our grandchildren will curse our names.

Chase thinks big, and she’s got the cred to back it up. She created an improbable network of automobiles called Zipcar. Getting it off the ground required not only buying a fleet of cars, but convincing cities to dedicate precious parking spaces to them. It was a crazy idea, and it worked. Zipcar now has 6,000 cars and 250,000 users in 50 towns.

Now she’s moving on to the bigger challenge of integrating a smart grid with our cars – and then everything else. The kicker is how they come together. You can sum it up as a Tweet: The intelligent network we need for electricity can also turn cars into nodes. Interoperability is a multiplier. Get it right!

“Our electric infrastructure is designed for the rare peak of usage,” Chase says. “That’s expensive and wasteful.”

Changing that requires a smart grid. What we have is a dumb one. We ask for electricity and the grid provides it, no questions asked. A smart grid asks questions and answers them. It makes the meter on your wall a sensor that links you to a network that knows how much power you’re using, when you’re using it and how to reduce your energy needs – and costs.

Such a system will grow more important as we become energy producers, not just consumers. Electric vehicles and plug-in hybrids will return power to the grid. Rooftop solar panels and backyard wind turbines will, at times, produce more energy than we can store. A smart grid generates what we need and lets us use what we generate. That’s why the Obama Administration allocated $4.5 billion in the stimulus bill for smart grid R&D.

This pleases Chase, but it also makes her nervous. The smart grid must be an information network, but we have a tradition of getting such things wrong. Chase is among those trying to convince the government that the safest and most robust network will use open internet protocols and standards. For once the government seems inclined to listen.

Chase switches gears to talk about how cars fit into the equation. She sees automobiles as just another network device, one that, like the smart grid, should be open and net-based.

“Cars are network nodes,” she says. “They have GPS and Bluetooth and toll-both transponders, and we’re all on our cell phones and lots of cars have OnStar support services.”

That’s five networks. Automakers and academics will bring us more. They’re working on smart cars that will communicate with us, with one another and with the road. How will those cars connect to the network? That’s the third part of Chase’s equation: Mesh networking.

In a typical Wi-Fi network, there’s one router and a relatively small number of devices using it as a gateway to the internet. In a mesh network, every device is also a router. Bring in a new mesh device and it automatically links to any other mesh devices within radio range. It is an example of what internet architect David Reed calls “cooperative gain” – the more devices, the more bandwidth across the network. Chase offers an analogy to explain it.

“Wi-Fi is like a bridge that connects the highways on either side of the stream,” she says. “You build it wide enough to handle the maximum traffic you expect. If too much comes, it gets congested. When not enough arrives, you’ve got excess capacity. Mesh takes a different approach: Each person who wants to cross throws in a flat rock that’s above the water line. The more people who do that, the more ways there are to get across the river.”

“Today in Iraq and Afghanistan, soldiers and tanks and airplanes are running around using mesh networks,” said Chase. “It works, it’s secure, it’s robust. If a node or device disappears, the network just reroutes the data.”

And, perhaps most important, it’s in motion. That’s what allows Chase’s plural visions to go singular. Build a smart electrical grid that uses Internet protocols and puts a mesh network device in every structure that has an electric meter. Sweep out the half dozen networks in our cars and replace them with an open, Internet-based platform. Add a mesh router. A nationwide mesh cloud will form, linking vehicles that can connect with one another and with the rest of the network. It’s cooperative gain gone national, gone mobile, gone open.

Chase’s mesh vision draws some skepticism. Some say it won’t scale up. The fact it’s is being used in places like Afghanistan and Vienna indicates it could. Others say moving vehicles may not be able to hook into and out of mesh networks quickly enough. Chase argues it’s already possible to do so in less than a second, and that time will only come down. But even if every car and every electric meter were meshed, there’s still a lot of highway out there that wouldn’t be served, right? Chase has an answer for that, too.

Click here to read the entire article.