EFF-ING BRILLIANT! Say Hello to Speed Camera Lottery – American Idea Wins Volkswagen Competition

November 17, 2010 at 1:16 am

(Source: Thefuntheory.com via The High Definite)

This brilliant idea of American Kevin Richardson’s won the Fun Theory award competition run by Volkswagen (Sweden). The idea is to capture on camera who keep to the speed limit.  They would have their photos taken and their vehicle registration numbers recorded and entered into a lottery.  Winners would receive cash prizes and will be notified by post.  This is where it gets interesting.  The winning pot would come from the people who are caught speeding.  That changes the idea of whole idea of enforcement on its head and makes it more appealing to the community and encourages compliance through rewards for better behavior.

The Fun Theory is based on the idea that something as simple as fun is the easiest way to change people’s behavior. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

Click here to learn more about the competition and the other awesome entries. Mind blowing ideas!

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Chief executive of speed camera firm banned from driving for speeding at 100mph

May 6, 2009 at 12:16 pm

(Source: Guardian & Photograph: Chris Radburn/PA)

‘Embarrassed’ Tom Riall caught by police flouting 70mph limit

Tom Riall, speed camera boss admits speeding

The chief executive of the company that installs the majority of speed cameras on Britain’s roads was banned from driving for six months today after admitting driving at more than 100mph.

Tom Riall, the boss of Serco‘s civil government division, which supplies and installs the Gatso fixed radar cameras to police forces, was travelling at 102.9mph on the A14 in Newmarket, Suffolk, just before 1pm on 4 January, magistrates in Sudbury heard. The speed limit on the dual carriageway is 70mph.

Riall, 49, had two other driving convictions from the last three years, including another speeding offence, the court heard, meaning the six-point penalty imposed by magistrates took him past the 12-point mark, incurring the ban. He was also fined £300.

Riall, who took part last year in a road safety campaign called Safe Drive Stay Alive, told the court he would like formally to apologise, saying: “In my role I am all too aware of the consequences of speeding.” Riall said he was driving to visit friends in Newmarket before a business meeting in Norwich and the road was clear.

He asked magistrates not to impose a ban, saying it would cost about £30,000 to employ drivers to take him on business trips during the six months, and that the speeding offence had already caused “some considerable personal embarrassment”.

He said: “Of course, while I have had a number of fixed penalty notices in the past, this is the first time I have exceeded the speed limit to this degree.” The magistrates rejected this, saying a six-point penalty was fair.