I have had the privilege of listening to Bryan in person at many industry-related events over the years but never heard some of the things he has shared in this awesome interview with Channel Next Cast. He goes into details about his entry into the business and how his company is innovating the transportation data to solve the congestion, in addition to offering excellent advice for wanna-be innovators & entrepreneurs. It is truly refreshing to see a dynamic youngster like him bring the much needed innovation and fresh, outside the box thinking towards solving the age old transportation problems – primarily congestion.

One interesting fact that I liked from Bryan’s interview: He is not a fan of red light cameras (like most of us) and he thinks traffic congestion problems can be solved for the large part in the next 10 years. Hmmm!

For those interested, here is a graphic from today’s Wall Street Journal article that covers INRIX and other start-ups working on transportation-related “big data“.

Image Courtesy: Wall Street Journal

Summary of the interview (made available by ChannelNextCast on YouTube.com):

Bryan Mistele wants to eliminate one of society’s biggest issues — traffic. How’s he going to do it? Find out in this episode of nextcast.

Growing up, Bryan knew he wanted to run his own tech company. After spending time in high school working with electrical engineers, he wrote down a life goal: start and be CEO of a two hundred person tech company. Now with 300 employees, he and his team at INRIX are tackling the ever-present problem of traffic. Bryan tells Jeff how they’re making this worldwide problem completely personal, by optimizing technology and getting people where they want to go. He also shares his secrets of success with Jeff — the perfect combination of persistence and naivete. * When Brian left Microsoft, he thought INRIX would be completely funded within a month. Twelve months and 70 rejections later, his company finally came to life. He credits this with a healthy balance of persistence and naivete. “Venture capitalists all told us we would be crushed…now we are the leader.”
* He also says he owes much of his success to wisdom gained in his early years, working at an electrical engineering firm. Following their advice of finding a partner who shares your career goals led him to the wife who encouraged him to persevere in the face of VC rejection. “If I hadn’t had that person in my life I never would have gotten off the ground,” he says. * It’s always been Bryan’s dream to run his own tech company, from the time he wrote it down as a life goal at age 16. He noted that in a big company, your future is tied to someone bringing you along up with them. Now, as a CEO, “whether it succeeds or fails, it’s up to me…and I like that.”
* Is this a trend? Our second nextcast guest who says he’d eliminate traffic cameras, Bryan explains that they actually cause more accidents than they prevent. What other improvements to the world of traffic does Bryan have to offer? We’re less than a decade away from seeing them all come to life.